Amazon buys video streaming company Twitch for $970 million
Despite previous reports claiming that Google was almost closing a deal to buy Twitch, Amazon confirmed on Monday that it will be buying Twitch for a total of $970 million.
Twitch was launched in 2011 and has quickly grown to become almost an obsession for the gaming community. Twitch broadcasts gamers playing video games from Xbox and PlayStation consoles. So ideally you go to Twitch to watch people play video games which are streamed live from their respective consoles.
It was believed that Google would buy the gaming video streaming service to complete YouTube since YouTube has not had much success in getting people to watch live streams. Talks between Google and Twitch collapsed and Amazon chose to capitalize on the opportunity to purchase the service.
“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month â€“ from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old,” Jeff Bezos, founder and CEO of Amazon.com, said in a statement.
Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.
Amazon claims to be a believer in future gaming and hopes that together with Twitch both companies will create tools and services to enhance gaming. Amazon also aims to bring Twitch to more people around the world. Amazon’s CEO Jeff Bezos is working to build his firm’s gaming presence and believes that this will be the first step towards that target.
What do you think about the deal? Gamers are apparently not very pleased since they have always preferred that Twitch remainsÂ an independent company. Leave your comments in the section below.