A Google self-driving vehicle drives around the parking lot at the Computer History Museum after a presentation in Mountain View, California

Cars, Televisions and other devices to get Android at annual developer conference

The war for your connected life begins now. Every big technology company is fighting to get its Operating system into most of your electronics.

Google Inc, whose Android software reigns as the world’s dominant smartphone operating system is stepping up endeavors to make inroads into cars, televisions and other devices at its annual developer conference this week, sources familiar with the matter said.

The Internet company is racing against rivals such as Apple Inc, Samsung Electronics Co, and other companies to extend its business into a broadening field of Internet-connected devices.

“It’s a land grab,” said Sameet Sinha, an analyst with investment bank B. Riley & Co. “The person who gets a platform which controls the devices could be the dominant operating system, not of just devices, it could be the operating system of your home.”

“New platforms offer new opportunities for hardware sales, advertising sales, e-commerce sales, all of these,” Sinha said.

A two-day Google I/O conference begins on Thursday morning and is expected to draw more than 6,000 developers from around the world. Google is expected to use this conference to pitch its ground on home devices.

Google Inc acquired Nest in january, which is also expected to deliver new stuff at the event. Nest Labs is a maker of smart thermostats and other home appliances. On Monday, Nest said it would for the first time allow other companies to create apps that communicate with its devices.

Google may also showcase a version of Android designed for televisions, according to technology blog The Verge. A TV version of Android would come four years after Google’s first effort to enter the living room, Google TV, failed to catch on with consumers.