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No more deceptive Ads on Android under New Google Play Policies

Google(GOOG) just tightened restrictions on the acceptable behaviour of Android apps distributed through the Play store, narrowing promotional design, forcing in-app payments to be made clearer, and widening the definition of spyware to catch abuse.

The new rules in place say that apps published on Google Play may not directly or indirectly engage in or benefit from any of the following:

  • Promotion via deceptive ads on websites, apps, or other properties, including simulated system, service, or app notifications or alerts.
  • Promotion or install tactics which cause redirection to Google Play or the download of the app without informed user action.
  • Unsolicited promotion via SMS services.

Google further states that app developers are the ones responsible that their chosen ad networks or affiliates abide by these terms