Era of Youtube Personalities and Game video money makers is here
Just last week Walt Disney Co agreed to fork over as much as $950 million to buy Maker Studios, one of YouTube’s largest production and distribution networks. PewDiePie, whose real name is Felix Kjellberg, is Maker’s biggest star.
The success of the 24-year-old, with his profanity laced improvisational videos, matches the explosive growth of video-game-based channels on YouTube.
Here is a video from PewDiePie that got more that 5 million views within 2 months:
His channel has more than 25 million subscribers who can view his content for free, more than Beyonce’s and President Barack Obama’s channels combined.
Video gamers, who spent more than 70 billion USD according to reuters, last year on hardware and software, have moved to YouTube.
Two of the 10 most-subscribed channels and four of the most-viewed channels on YouTube are gaming channels, according to Zefr, an online video marketing and rights management company based in California.
Google at the moment is aiming to attract advertising dollars by bringing slickly produced content to a platform that once featured mostly amateur videos. Gaming is a bright spot in that effort.