iPad sales deteriorate as Android tablets rise
Alarm bells must be going off in Cupertino if everyone in charge at Apple is taking the latest IDC research really seriously. According to the new reports by the research firm, Apple’s dominance in the tablet market is falling as iPad sales continue to drop. In spite of the iPad’s slump, Android tablets sales continue to soar.
IDC also found out that the tablet market is basically shrinking and getting smaller day by day with their research indicating that the tablet market will continue to slow overall by 7.2 percent. This is a major slump considering that the tablet market was at 52.5 percent in 2013. It is attributed to people not replacing their tablets until after 2 to 4 years.
This is the first year that the iPad has seen a negative notable difference in sales. Despite the drop, the iPad is expected to ship around 65 million units to target markets worldwide. Android tablets will ship 160 million tablets and this is largely due to the variety you find on Android. From the cheapest Android tablet that boasts excellent specs to the top notch Samsung Tab or Sony’s Xperia Z3 tablet, Android’s diversity has enabled the OS to establish a solid market base for the manufacturers. As of today, Apple’s iPads own 27.7 percent of the tablet market share with Android taking 67.7 percent followed in a far third position by Windows which commands only 10.9 percent.
The year-over-year growth presents a worrying trend for the iPads following a total drop of 12.7 percent so far. On the other hand Android has seen a year-over-year increase in tablet shipments to the tune of 16 percent.
The increased demand of Android tablets may be credited to emerging markets like Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. Most of these markets represent people who are looking for low to middle range devices making Android the perfect suitor as compared to the high-end iPad. As the emerging markets continue to open up opportunities for Android, iOS still lags behind because most people who need an iPad already have one in mature markets like USA, Canada, Japan and Western Europe. Most of these iPad owners are also not willing to replace their iPads due to that “my iPad still works fine” mentality hence slowing iPad sales in general.