Vine update introduces private video and text messaging

Twitter which owns Vine announced on Thursday that it was adding an option for private messages sent using the service’s looping short videos.

In a blog post by product manager for Vine, Jason Toff says “From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine.”

The new update lets you send text messages privately. There is also an option to share your videos with a set of people at the same time.

The update features two tabs, one for  Friends and the second is Other. Messages from your contact list will appear in Friends tab and messages from those outside your network will be pushed to the Other tab. There is also a setting to let you turn of message notifications from others.